Market intelligence. Strategy.
Applied vision.
Brazilian, with international experience and over a year based in Paris, I work at the intersection of consulting, competitive intelligence and brand strategy across consumer-driven sectors. I currently deliver executive reports for global clients in luxury and beauty, including L'Oréal, Chanel Beauty and Swarovski, focused on positioning, market dynamics and opportunity identification.
An FGV-trained business analyst, I combine structured thinking, a data-driven vision and a consultative approach. I investigate markets, brands and competitors to translate data into clear, actionable recommendations that guide high-level decision-making.
My experience extends across multiple sectors, including retail, technology and fashion. I led a project selected and internationally recognised by the University of St. Gallen, and contributed to consulting work with iFood, Latin America's largest delivery platform. A deliberately multidisciplinary path that broadens my business perspective and keeps me sector-agnostic.
Below is a curated selection of projects from across my journey, bringing together hands-on work in market analysis, strategy and brand-building.
What I do
Structuring business problems, competitive mapping, market analysis and synthesising insights into clear executive recommendations.
Trend monitoring, competitor benchmarking, consumer-behaviour analysis and delivery of executive-level reports.
Cross-functional team leadership, Design Thinking methodology, stakeholder coordination and structured solution delivery.
B2B/B2C modelling, go-to-market strategies, investor pitching and data-driven commercial plans.
Excel, Power BI, e-commerce KPI analysis, data-driven CRM, behavioural segmentation and digital channel optimisation.
Strategic presentations for C-level audiences and fluent communication in English, French and Spanish.
Selected
case studies.
Global Beauty Market
Strategic Analysis
Macro-market research decoding three global shifts reshaping the beauty industry: wellness, smart personalization and the rise of male beauty. Mixed-method research using WGSN, McKinsey, Statista and Spate.
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Férman
Brand Building & Growth
Founded and scaled a women's RTW resortwear brand from Rio de Janeiro. Full rebrand, e-commerce strategy, CRM automation and content direction. Average ticket grew from R$129 to R$403.
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Platform Engagement
Food Delivery Ecosystem
Research-driven strategy to close the perception gap between Super Restaurant partners and iFood's consumer base. Delivered UX/UI mockups and targeted B2B push notification campaigns. FGV consulting project.
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Payfast
Retail Tech Strategy
B2B2C SaaS mobile self-checkout for physical retail. As COO and co-founder, I drove the product, business and operational layers, from problem validation and no-code MVP to business model, fundraising materials and investor pitches. Project selected for the START Fellowship at the University of St. Gallen.
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